Business Development and Marketing Specialist
ABOUT GOWLING WLG
At Gowling WLG, our dedication to excellence and quality service begins with our people. As a global law firm with offices across Canada, the U.K., Europe, the Middle East and Asia, we pride ourselves on sourcing and retaining top talent who bring energy, passion and commitment to the delivery of outstanding client service.
When it comes to diversity, we not only accept it — we celebrate it, support it and thrive on it. To create an engaging and rewarding place to work, we seek to attract talented people from a diverse range of backgrounds and cultures. Our aim is to help everyone reach their full potential and achieve their personal and professional goals.
Employee satisfaction is important to us. We work hard to ensure that our people are motivated, engaged and empowered. Our diverse group of legal professionals, law students, law clerks/paralegals, legal administrative assistants and business support staff work together as a team, and are respected and valued for their individual contributions.
PROFILE
This role is responsible for providing local support to the Business Development and Marketing Manager with the development and execution of business development strategies for the Toronto office and the firm’s financial services industry sector.
SPECIFIC RESPONSIBILITIES
- Work with the BD and marketing manager, leader of the industry sector group, client team leaders, practice groups and other BD colleagues to develop annual business plans and marketing strategies and tactics, including tracking progress against plan and spend against budget.
- Coordinate with marketing functional colleagues within the marketing shared services group (e.g. design, digital, advertising, internal communications, media) to plan and deliver business development and marketing projects, materials, events and other tactics in support of specific groups.
- Support professionals and teams in the execution of key business development activities, including: client targeting, cross-selling, developing pitches and client presentations, responding to RFP’s, identifying key conferences and events at which to participate (and development of events), assess sponsorship requests and negotiations, and promote thought leadership content.
- Manage relationships with related associations to ensure the firm maximizes its engagement with third party organizations, as well as possible partnerships for hosted events.
- Share knowledge and insight of key trends and developments in focus industry sectors, including trend reports, updates around key clients, potential targets and key competitors nationally and globally.
- Lead and draft the ranking submissions such as Chambers and Legal 500 for established legal professionals.
- Create and edit communications materials for approval including; news releases, website content, newsletters, intranet stories, professional biographies, social media posts, advertising copy, articles, reports, guides, publications, award submissions, scripts and speeches.
- Develop and execute business development, marketing and communications plans that drive brand engagement and meet the firm’s objectives through brand-building activities such as; community relations, partner and client engagement, case studies and promotional and communications related activities.
- Assist the Business Development and Marketing Manager in the delivery and presentation of business development coaching material to professionals.
- Manage the newsletter and content calendar for the office.
- Support the development of thought leadership, articles and market-facing content.
- Track and report ROI on all campaigns, programs, events, sponsorships and marketing/communications activities.
- Good with numbers, able to understand business data and perform basic analysis.
- Additional duties upon request.
REQUIRED KNOWLEDGE, SKILLS AND EXPERIENCE
- Post Secondary education with a focus on business, communications and/or marketing.
- A minimum of 5 years’ experience in business development and marketing roles, preferably within a professional services organization.
- Possess a successful track-record in developing and implementing business development and marketing strategies and tactics.
- Possess the interpersonal, influencing and consensus-building skills to drive progress and achieve outcomes across an international, matrix-based organization.
- Remain current and up to date on and developments in the responsible sector industries and demonstrate the lateral thinking ability to spot opportunities across groups, offices and geographies, as well as practice groups.
- Exceptional client service skills focused on results and client satisfaction.
- Exceptional project management skills, with a demonstrated ability to progress multiple priorities simultaneously.
- Excellent written and oral communication skills.
- Ability to work virtually with professionals located in other offices.
- Highly motivated with a driving sense of responsibility, accountability and responsiveness.
- Exceptional attention to detail.
- Ability to work independently as well as within cross-functional teams in a collaborative professional environment.
To apply for this position, please go to our Careers Page at www.gowlingwlg.com
Gowling WLG employees benefit from a hybrid work environment.
Not sure if you meet all the requirements? If you are excited about this opportunity but your experience does not align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Gowling WLG is dedicated to building a diverse and inclusive workplace. If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
NO AGENCIES PLEASE.