Marketing Workshop (1B): Mastering Social Media Content: Strategies and Tools for Success
Thu, Sep 26, 2024
10:30 AM
- 11:15 AM
Speaker(s):
Morgan MacLeod
|
Andrea Falcone
|
Meagan Ellison
Location:
Room 207 & 208 (NFCC)
Join Cubicle Fugitive for an engaging and interactive workshop on mastering content creation for law firms. Learn the ins and outs of creating a winning strategy and discover tools to streamline and execute your plans effectively.
This session will cover the most relevant social media platforms to focus your efforts on and provide practical tips for crafting impactful strategies. Come to the session prepared to work, as we cover:
- How to develop a strategic communications plan and establish your firm as a thought leader. We’ll showcase firms and lawyers who are winning in this area and provide a practical exercise on choosing topics, structuring and drafting posts, and considering the right tone for your audience.
- Critical tools and techniques for planning and scheduling content to maintain a consistent presence without overwhelming your audience, and tips on creating a content calendar that incorporates planned posts, themes for different days of the week, and special dates relevant to the legal industry. Additionally, the workshop will provide hands-on guidance for using Canva to design visually appealing, branded content.
- Finally, we will provide best practices on effectively engaging with others’ content to build visibility, the importance of comments, likes, and shares, how to use them strategically, and techniques for expanding your LinkedIn network.
Don't miss this opportunity to enhance your firm's social media presence and drive successful online engagement.