Social Media - What is it and should your firm embrace it?
Description
Social media has lawyers running for cover. What is it about and should your firm embrace it? Are you in a position to advise your partnership if it is desirable? Can you inform them about risks, policy or how to use it? With so much on your plate already this presentation will bring you up to speed with a quick overview and tips on the most important considerations about what applications you should consider and the best ways to employ them.
Social media, often referred to as web 2.0, is on every lawyer’s mind. Or it should be. If your firm has professionals under 30, they possibly know more than you and you can be sure they are using it is some form. But do you want them to and should you be concerned? Established partners are skeptical and dismissive with these challenges to established practices. After all, they created a thriving practice before there were all these (feared) channels of communication. Come and hear an informed and balanced view on what social media is about. Is it really the new ‘must do’ marketing channel?
Brian Cope - Promarc Consulting Group Inc.
Brian Cope, Director of Marketing and Strategic Services with the PromarcGroup is a broadly experienced marketing professional who has provided marketing, business development and client service solutions to law and other professional firms for over 15 years. He was the first Director of Marketing for McCarthy Tetrault and spent 17 years in the institutional investment marketplace before joining McCarthy’s in 1989. He has published in The National, Canadian Lawyer and TLOMA Today and authored the seminal article on Marketing and Profitability in the first issue of the LEXPERT Directory. He has presented to the Law Marketing Association, PMForum and TLOMA at a previous annual meeting. Clients include: Aird & Berlis, Filion Wakely & Thorup, Fraser Milner Casgrain, Gowlings, Hughes Amys, Miller Thomson, Sack Goldblatt & Mitchell, Thomson Rogers and Torkin Manes. He is known for a no nonsense and economic approaches to issues clients ask him to address.