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Event Details

Date: Wed. Oct 22, 2008
Time: 12:00 AM

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Location

Minden Gross LLP
145 King Street West, Suite 2200
Toronto, ON M5H 4G2

Associated Documents

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Staffing the Marketing Department

Description

Staffing the Marketing Department

Marketing in law firms has moved from being anything that’s not a billable hour to strategically defined roles ranging from business development to event management. Medium sized and small firms struggle with whether they’re “big enough” to have their own marketing department and what its function should be if they do. This discussion will cover the following topics:

  • Know what you need: define goals, then find the right people or services to help you reach them
  • Rent or buy: What functions are better outsourced? What do you need in-house?
  • Who and how to hire: get position descriptions written by someone who has run a law firm marketing department
  • Using existing staff: how to get the best results without having anything else fall through the cracks

Supporting Firms

  • Harris Law Logo
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  • Fox Vanounou Porcelli 29aug19
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  • Loopstra Nixon logo 140w greyscale
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  • Koskie Minsky
  • Henien Hutchison LLP
  • Dueck-Sauer-Jutzi-Noll
  • logo_madorin
  • logo_harris-sheaffer
  • logo_hsh
  • logo_gardiner_roberts
  • HRG.logo
  • Haber Lawyers 14feb19
  • GWLG_GRAYSCALE
  • Riches McKenzie 11oct17
  • balesBeall
  • Matthews Dinsdale 1feb19
  • Blouin Dunn
  • logo_goodmans
  • McTague Logo
  • logo_ridout
  • member_blg
  • logo_wilson_vukelich
  • logo_sullivan_festeryga
  • MONTEITH RITSMA PHILLIPS PROFESSIONAL CORPORATION - greyscale
  • hummingbird
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  • Laxton Glass
  • logo_chaitons
  • Walker Head Lawyers 27sept19 - greyscale.
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  • logo_giesbrecht
  • heuristica
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  • Cavalluzzo LLP_Logo
  • logo_Osler_hoskin
  • Beard Winter Logo black white - New
  • logo_mcleish_orlando
  • Gillian Hnatiw 2
  • logo_macdonald_sager
  • RossMcBride
  • Piasetzki
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  • Levitt LLP Logo
  • rogers partners
  • O'Sullivan
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  • Reves Richarz LLP
  • Deloitte Tax Law
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  • Cumming & Partners
  • Davies Howe
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  • CLYDE + Co 2aug17
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  • BakerMcKenzie
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  • MillerThomson
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  • Lenczner Slaght resized
  • Minken Employment Lawyers logo 14aug17
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  • Reybroek140x60 resized
  • Green + Spiegel logo 31jul17
  • dickinsonwright
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  • Dentons
  • aviva_lawyers
  • O'Connor MacLeod Hanna LLP
  • Crawford Chondon & Partners LLP 24feb20
  • Waddell Phillips
  • AUM Law Logo 22nov18
  • member_torkin_manes
  • member_hicks_morley
  • Nelligan 14aug17
  • logo_bereskin_parr
  • logo_zuber
  • dutton_brock
  • logo_bernardi_llp_5405 (greyscale)
  • Kormans Logo
  • Mills + Mills
  • logo_goodmans
  • logo_lerners
  • Goldblatt
  • Tupman + Bloom 3mar20
  • Grosman, Gale 2nov17
  • BlaneyMcMurtry
  • SparkLaw
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  • Stockwoods Logo
  • member_minden_gross
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  • Daoust_Vukovich
  • Rueters LLP 5mar18
  • fogler-rubinoff
  • GMA Full Name Logo
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  • logo_dw
  • WARDs Legal - grayscale
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  • logo_shibley
  • Marks + Clerk 18may18
  • Rayman Beitchman LLP 2mar18

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