TLOMA MARKETING SIG - How to Build, Grow, or Reinvent your Personal Brand
Description
Morgan MacLeod will provide participants with a high-level overview of the fundamentals of branding for firms and individual lawyers, emphasizing cultivating, articulating, and promoting a value proposition that drives interest and leads.
Key takeaways include:
- Understanding what branding is and isn’t and how to uncover and articulate your value proposition.
- Learning to be strategic, focused, and realistic with your brand-building goals.
- Assist your lawyers in cultivating their brands to bolster the firm’s overall brand.
- Constructing your narrative and telling your story in ways people gravitate to.
- Determining where and how to build awareness and equity through a micro branding approach to marketing and thought leadership.
Join us for an interactive session!
Speaker(s)